1️⃣ Share real things. About your real life.
I know that comparison happens and sometimes we can’t help it. But you have to stop thinking that you need to act or look or seem a certain way to gain traction on social media. Who you are is your BIGGEST asset. Your true self. Your quirks, your sense of humor, your struggles, your insecurities, your passions. ALL of it makes you unique. And there is someone scrolling Insta right now who is just WAITING for someone like you to say all the things they are thinking and feeling. So share it. Because your tribe is out there!
2️⃣ Don’t obsess over your photos, but make sure you are in them.
Pics that get the most engagement have something in common. NO- they don’t all have a “secret” preset that is guaranteed to get you more likes. NO- they aren’t perfectly posed or have a gorgeous backdrop. They have a FACE in them! People garner more engagement than things. It’s true! So stop hiding from the camera and start embracing it! You are seriously about building your brand, right? So get in the picture. A few tips… Images should be well lit, clear and showcase who you are. Your hair and makeup do not need to be done every time. You don’t need to have fancy editing software or a fancy camera. An iPhone does the trick. Relax, smile, and stop nitpicking the way you look or how your feed doesn’t look like your fav influencer’s. This is your brand. Your story. Tell it authentically.
3️⃣ Create brand buckets and curate your posts based on those buckets.
Are you thinking, “What the hell are brand buckets?” No worries, I got you! I share ALL about the power of personal brand buckets and how they help create a strong brand in my private (+ free!) FB group. Click here to join and to watch my video all about strategy on this very topic!