Happy September! Let’s plan ahead with our content for this month. Here are a handful of September “national days” with idea prompts and suggested calls to action. Add them to your content calendar and start thinking about the elements to each post (IE: caption, image, video, hashtags, etc) so you aren't scrambling at the last second to get high quality posts up!
September 6- Read a Book Day
[what was the last book you read and what was memorable about it? Do you not read enough and is this something you want to do? Share what you will do about it (IE- waking up 20 mins. earlier, listening to books on Audible). Many will relate!]
Suggested CTA: ask your audience to share a book recommendation]
September 13- Positive Thinking Day
[share an optimistic quote, share a story about time in your life when things were not going the way you thought, yet you decided to be optimistic about the outcome! Think about what it means to be optimistic. If you aren’t, what can you do to change that?]
For some post inspiration click here: https://www.instagram.com/p/B1XVQF4AA0m/
September 21- National Gratitude Day
[share something you are grateful for! A photos of your family, your dog, your gym, your home, your health, your business… whatever it is that you are truly thankful for. But- be sure that your caption digs deep into WHY you are grateful. If you are grateful for your healthy, why? Did you have a health scare before? If you are grateful for your family, how do they make you feel that brings you to a place of gratitude when you look at them? Be honest, be open!]
Suggested CTA: Ask your audience to share what they are grateful for (and if this is on FB they can comment with a photo!)
September 22- Business Woman’s Day
[share something specific about women in business. Something powerful! Research stats, share the history of this day, share the number of female CEO on the future 500 list and how few it is and what we can do about it. Share leadership quotes, quotes about women empowering women. Be smart- don’t share a generic blanket post about your business. Lot’s of people will do this. Get strategic!]
Suggested CTA: Have your audience tag a business boss babe they know.
September 23- First Day of Fall
[share your fall bucket list on your IG stories, go live and show how to make an easy fall recipe, share your fall cleaning hacks… think outside the box with this one. We will see a ton of PSL and leaves today. What can you do to stand out?]
Suggested CTA: ask your audience to SHARE your video so that others in their network can benefit!
Which day are you most excited to share about? Tell me in the comments!
1️⃣ Share real things. About your real life.
I know that comparison happens and sometimes we can’t help it. But you have to stop thinking that you need to act or look or seem a certain way to gain traction on social media. Who you are is your BIGGEST asset. Your true self. Your quirks, your sense of humor, your struggles, your insecurities, your passions. ALL of it makes you unique. And there is someone scrolling Insta right now who is just WAITING for someone like you to say all the things they are thinking and feeling. So share it. Because your tribe is out there!
2️⃣ Don’t obsess over your photos, but make sure you are in them.
Pics that get the most engagement have something in common. NO- they don’t all have a “secret” preset that is guaranteed to get you more likes. NO- they aren’t perfectly posed or have a gorgeous backdrop. They have a FACE in them! People garner more engagement than things. It’s true! So stop hiding from the camera and start embracing it! You are seriously about building your brand, right? So get in the picture. A few tips… Images should be well lit, clear and showcase who you are. Your hair and makeup do not need to be done every time. You don’t need to have fancy editing software or a fancy camera. An iPhone does the trick. Relax, smile, and stop nitpicking the way you look or how your feed doesn’t look like your fav influencer’s. This is your brand. Your story. Tell it authentically.
3️⃣ Create brand buckets and curate your posts based on those buckets.
Are you thinking, “What the hell are brand buckets?” No worries, I got you! I share ALL about the power of personal brand buckets and how they help create a strong brand in my private (+ free!) FB group. Click here to join and to watch my video all about strategy on this very topic!